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To celebrate the opening of Armani Exchange's new shop on Regent Street, Dazed & Confused's Matt Irwin spent several days following nearly twenty of today's most sought-after young models around London and New York.

"I was really excited when I was approached to make this film," say Matt. "Super-8 just seemed like the right choice - I never shoot digital and I've always worked with film. Super-8 is a complete luxury - it's costly and time-consuming, but the end result is so beautiful.

"There is no narrative in the film - the cast create it for themselves. There was no acting or rehearsing anything - it was more a case of turning up and filming them as they were. I've always been inspired by music videos - I used to watch and record the ITV Chart Show every week, spending the following week watching the videos over and over again. Producing this film has been a brilliant oppurtunity to marry what I'm doing in my own work right now with moving image. Making the film in black and white was a homage to the classic Armani ads." Matt Irwin

Click on the images below to read a Q&A

This site uses Flash 8 which is available free from http://www.adobe.com/

Film by Matt Irwin
Styling by Robbie Spencer
Film editing by Francisco Salvado
Text by Robbie Spencer






Subject: wow
Posted by: Matt J (view profile)
Posted on: Friday, December 14, 2007 at 7:11 PM
Message: i am in lovewith 'lucy'
blonde curls in a lbd. nothing better,
maybe except that robert. wow.

Subject: awesome vid
Posted by: frenchbunny (view profile)
Posted on: Monday, December 17, 2007 at 10:45 PM
Message: i luv luv the song play. who sing it.
oh, and i must add i'm hooked on alice, she's as cool as they come

Subject: yeah
Posted by: omgomgomgcooper (view profile)
Posted on: Thursday, January 03, 2008 at 9:42 PM
Message: this is great,

i love joe and taylor
mmmm...

Subject: yeah
Posted by: Flora (view profile)
Posted on: Monday, February 18, 2008 at 10:25 PM
Message: the song's by Damn Arms

Subject: LAME
Posted by: magsiegalore (view profile)
Posted on: Tuesday, March 04, 2008 at 3:33 PM
Message: I think this is a pointless poor video

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